Research & Notes
Writing on naming risk, category-defining domains, and the constraints that shape durable digital identity.
Recent
Naming Risk & Domain Reality
A practical framework for evaluating category names: scarcity, constraints, and why “obvious” domains behave like infrastructure.
Why Category Domains Compete With Brands
How category ownership changes acquisition logic, distribution, and defensibility.
The “Obvious Name” Moat
Why the most intuitive name wins compounding mindshare over time.
How Executives Justify a Domain Acquisition
The internal memo logic: risk, alignment, and why domains are often purchased “for inevitability.”